Sustained Growth Expected in the Global Sugar Substitutes Market

The sugar substitutes market is predicted to reach USD 24.3 billion by 2028, with a Compound Annual Growth Rate (CAGR) of 5.2% during the forecast period. By 2023, the market is expected to be worth USD 18.8 billion.

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The rise in lifestyle diseases such as cancer, diabetes, chronic obstructive pulmonary disease, and heart disease has emerged as a pressing global health concern. These metabolic diseases are largely attributed to unhealthy and imbalanced diets, marked by excessive consumption of free sugars, notably in sugar-sweetened beverages. This overconsumption contributes to unhealthy weight gain, oral health issues, obesity, and the prevalence of non-communicable diseases.

Within the sugar substitutes market, the high-intensity sweeteners segment dominates, with a projected CAGR of 6.2% from 2023 to 2028. This growth is driven by the increasing demand for low-calorie sweeteners, the recognized health benefits of sugar substitutes, and the growing need for natural and eco-friendly alternatives to traditional sugar.

The beverage segment is anticipated to experience the highest growth rate during the forecast period, boasting a CAGR of 5.4% in the sugar substitutes market. Per capita consumption of non-nutritive sweeteners in beverages witnessed a global increase of 36% between 2007 and 2019, encompassing both synthetic and natural alternatives.

Liquid sugar substitutes are predicted to undergo rapid growth, with a CAGR of 5.5% during the forecast period. This surge is propelled by the rising demand for both healthy and flavorful beverages and food products. Liquid sugar substitutes exhibit high solubility and sweetness levels surpassing sucrose, rendering them ideal for use in the production of food and beverages.

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In Europe, the sugar substitutes market was valued at USD 3.3 billion, with a projected CAGR of 4.7% anticipated between 2023 and 2028. Key market players include International Flavors & Fragrances Inc. (US), ADM (US), Tate & Lyle (UK), Ingredion (US), and Cargill, Incorporated (US), who are poised to play pivotal roles in shaping the market's trajectory.


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