Mass customization of flavor systems has created opportunities for manufacturers
The flavor systems market is estimated to account for a value of USD 5.64 billion in 2018 and is projected to grow at a CAGR of 4.3% from 2018, to reach a value of USD 6.96 billion by 2023. Creation of novel flavors driven by favorable consumer reception and cross product usage of flavors are some of the key factors driving the growth of the flavor systems market. Download PDF Brochure Mass customization majorly refers to the entire process of providing a wide variety of goods or services that are then modified and customized to suit major consumer group requirements. Mass customization is mostly used as a marketing and manufacturing technique wherein the products offered ensure a certain level of flexibility and personalization. This technique also ensures manufacturers with low unit costs, thereby improving operational efficiencies. The technique of mass customization has gained a high degree of traction in recent times due to consumers being increasingly inclined toward highly cust...