High Availability of Wheat is Encouraging Manufacturers to Incorporate it in the Production of Meat Substitutes

The meat substitutes market is poised for significant growth during the forecast period. In 2021, the market reached a value of USD 1,889.1 million, and it is projected to reach USD 4,041.3 million by 2027, with a compound annual growth rate (CAGR) of 13.5%. The increasing consumer concerns about health, rising obesity rates, and the growing popularity of plant-based meat products are driving the demand for meat substitutes.

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One notable trend in the market is the high availability of wheat as a raw material, which is encouraging manufacturers to incorporate it into the production of meat substitutes. Wheat is one of the most widely consumed cereal grains globally. Its protein content is low in fat, making it a preferred choice for manufacturers of low-fat, high-protein foods in response to the increasing demand for low-fat diets. Wheat protein also serves as a binder in various meat substitutes such as meatballs, meatloaf, and veggie burgers.

The plant-based meat market, which is closely related to the meat substitutes market, has also witnessed significant growth. The increased adoption of Seitan, a meat substitute made from wheat gluten, is now considered a sustainable practice.

Wheat proteins offer cost-effectiveness and versatility, making them suitable for various food products such as nuggets, burger patties, sausages, and more. They can be flavored with ingredients like ginger, garlic, soy sauce, paprika, and fennel to enhance their taste. Many plant-based protein manufacturers worldwide are currently producing different types of plant proteins that cater to the food and beverage industry. For consumers without allergen issues, wheat serves as a source of antioxidants, vitamins, minerals, and fiber. Major players in the market offering wheat-based proteins include Archer Daniels Midland Company (US) and Cargill (US).

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North America is expected to be a significant market for meat substitutes, reaching USD 1,536.6 million in 2027. In 2021, North America accounted for a 38.8% market share in the industry.

Key players in the meat substitutes market include ADM, Ingredion Incorporated, DuPont, Kerry Group, and Roquette Frères. These companies are actively participating in the market and contributing to its growth.

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