Sugar Substitutes Market: Global Industry Analysis and Forecast to 2028

The global sugar substitutes market is expected to grow at a CAGR of 5.2% during the forecast period, reaching USD 24.3 billion by 2028, with the market worth USD 18.8 billion by 2023.

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Lifestyle diseases such as cancer, diabetes, chronic obstructive pulmonary disease, and heart disease are increasing worldwide and pose a significant public health threat. Metabolic diseases are primarily caused by unhealthy and imbalanced diets, with modern eating habits resulting in excessive consumption of free sugars in sugar-sweetened beverages. This leads to unhealthy weight gain, oral diseases, obesity, and non-communicable diseases.

The sugar substitutes market is dominated by the high-intensity sweeteners segment, with a projected CAGR of 6.2% between 2023 and 2028. This market segment's growth is fueled by increasing demand for low-calorie sweeteners, the health benefits of sugar substitutes, and the need for natural and environmentally friendly alternatives to regular sugar.

The beverage segment is expected to have the highest growth rate during the forecast period, with a CAGR of 5.4% in the sugar substitutes market. Per capita consumption of non-nutritive sweeteners in beverages has increased by 36% globally between 2007 and 2019, including both synthetic and natural alternatives.

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The liquid segment is predicted to grow rapidly, with a CAGR of 5.5% during the forecast period, driven by increasing demand for healthy yet flavorful beverages and food products. Liquid sugar substitutes are highly soluble and sweeter than sucrose, making them ideal for use in food and beverage production.

Europe's sugar substitutes market size was USD 3.3 billion, projected to grow with a CAGR of 4.7% between 2023 and 2028. Key players in the market include International Flavors & Fragrances Inc. (US), ADM (US), Tate & Lyle (UK), Ingredion (US), and Cargill, Incorporated (US).

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