The large base of the vegan population in the Asia Pacific region is a major driver for potato protein

 The Potato Protein Market is projected to reach USD 144 million by 2028 from USD 105 million by 2022, at a CAGR of 5.4% during the forecast period in terms of value. Potato proteins have many nutritional benefits with different fractions having different application in the food, beverage, and feed industry tends to act as a driver for the potato protein market among consumers.

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Asia Pacific is one of the Major Market for Potato Protein Concentrates

The large base of the vegan population in the Asia Pacific region is a major driver for potato protein; however, the predominant preference for soy protein in food applications, the lack of awareness about the benefits of potato protein, constrained supply issues, and drawbacks associated with potato protein market restricts its growth in the food industry. A recession is unlikely to begin in the Asia Pacific (APAC) region in the coming year, the region will experience headwinds from rising interest rates and slower global trade growth.

One potential impact of a recession on the potato protein market would be a decrease in demand. If consumers and businesses cut back on spending, they may be less likely to purchase products containing potato protein, leading to a drop in demand for this ingredient. Potato farmers may cut back on production or even go out of business if potato farmers and processors struggle financially during a recession. This could decrease the supply of potato protein, which could drive up prices for the ingredient. However, it is worth noting that other factors, such as shifts in consumer preferences, government policies, and technological advancements, also influence the potato protein market in the Asia Pacific region.

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Leading companies are Avebe (Netherlands), Tereos (France), Kerry Group PLC (Ireland), Sudzucker AG (US), Roquette Freres (France), Emsland Group (Germany), KMC Ingredients (Denmark), Pepees Group (Poland), AKV Langholt (Denmark), PPZ Niechlow (Poland), The Scoular Company (US), Finnamyl (Finland), Kemin Industries (USA), Bioriginal (Canada), and Duynie (Netherlands).

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