Growth Strategies Adopted by Major Players in the Digital Agriculture Market

The Digital Agriculture Market is estimated to be valued at USD 18.0 billion in 2022. It is projected to reach USD 29.8 billion by 2027, at a CAGR of 10.5%, in terms of value between 2022 and 2027.

The negative impact of ecosystem change on agriculture is the major factor driving the growth of the digital agriculture market. It is also a major driver for the market as farmers are looking for newer technology to help protect crops and livestock from diseases leading to any disruption. Further, increase in investment by government bodies to encourage the adoption of different technology, increasing R&D activities by key players to provide affordable and sustainable solutions to the stakeholders in the value chain, remote sensing devices that enable farmers to monitor weather conditions, map soil properties, detect the growth of livestock, and help in forest management.

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Key players in this market include CISCO Systems, Inc. (US), IBM Corporation (US), Accenture (Ireland), Deere & Company (US), Trimble INC. (US), DeLaval (Sweden), AKVA Group (Norway), Hexagon AB (Sweden), DJI (China), Epicor Software Corporation (US), Vodafone Group PLC. (UK), Bayer Cropscience AG (Germany), TELUS AGRICULTURE (Canada), Small Robot Company (England), Zemdirbiu Konsultacijos UAB (England), Raven Industries (US), Gamaya (Switzerland), AGCO Corporation (US), PrecisionHawk (US), Agreena (Denmark), Ceres Imaging (US), Agricultural Consulting Services (US), EC2CE (Spain), Eurofins Scientific (France), and Arable (US).

Cisco Systems, Inc (US) designs and sells a broad range of technologies that power the Internet. Cisco’s products and technologies are grouped into the following categories: Infrastructure Platforms; Applications; and Security and Other Products. In addition to product offerings, the company provides a broad range of service offerings, including technical support services and advanced services. The business is organized into three geographic segments: Americas; Europe, Middle East, and Africa (EMEA); and Asia Pacific, Japan, and China (APJC).

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Deere & Company (US) is a leading provider of digital agriculture products and solutions. The company offers various products for digital agriculture, such as display systems, guidance and machine control systems, tractorsand field and crop systems. Deere & Company operates through five business segments: Production & Precision Agriculture, Agriculture & Turf, Construction, Forestry Operations, Financial Operations, and Others. It operates in the digital farming market through its Production & Precision Agriculture segment. 

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