Impact of COVID-19 on the Current Gluten-free Products Market Size and Forecast

The global gluten-free products market size is estimated to account for nearly USD 5.6 billion in 2020 and projected to grow at a CAGR of 8.1%, to reach nearly USD 8.3 billion by 2025. 

The gluten-free products market is driven by factors such as increased diagnosis of celiac diseases and rising adoption for special dietary lifestyles &  free form food products. Also, increasing availability of gluten-free products in organized retails is expected to propel the growth of this market in the coming years. However, high cost of gluten-free products compare to conventional gluten-containing products is hampering the market growth.

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COVID-19 Analysis:

The COVID-19 pandemic is projected to have a moderate and unfavorable impact on the global market. Due to the restricted supply chain activities, manufacturers are not able to procure the raw material and manufacture goods to cater to the demand. Additionally, due to government initiatives such as lockdowns, manufacturing plants were also at a standstill due to the limited workforce available. 

Global companies are facing challenges in importing and exporting the end products, owing to the limited international trading activities. All these factors cumulatively have impacted the entire supply chain, thereby impacting the market adversely. However, post-pandemic, the market for gluten-free products is projected to witness an optimistic growth trend, owing to the rise in consumers preferring gluten-free and other free-from foods, as a result of a shift in the consumption lifestyles towards healthier eating. Thus, the market is expected to be at a standstill until the fourth quarter of 2020. 

The North American market is currently dominating the global gluten-free products market. Factors leading to the dominance of this region in the global market include the relatively high awareness of gluten-free products, diagnosed celiac patients, key players existing in the market, and higher purchasing power of the populace. 

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The key players in this market include, The Kraft Heinz Company (US), The Hain Celestial Group Inc (US), General Mills (US), Kellogg’s Company (US), ConAgra Brands Inc (US), Hero AG (Switzerland), Barilla G.E.R Fratelli S.P.A (Italy), Quinoa Corporation (US), Freedom Foods Group Limited (Australia), Koninklijke Wessanen N.V (Netherlands), Raisio PLC (Finland), Dr Schär AG/SPA (Italy), Enjoy Life Foods (US), Farmo S.P.A. (Italy), Big OZ (UK), Alara Wholefoods Ltd (UK), Norside Foods Ltd (UK), Warburtons (UK), Silly Yaks (Australia), Seitz Glutenfrei GMBH (Germany), Bob’s Red Mill (US), Kelkin Ltd (Ireland), Amy’s Foods (US), Golden West Specialty Foods (US), and Prima Foods (UK).

The market also consists of key start-ups that include Katz Gluten Free (US), Genius Foods (UK), Chosen Foods LLC (US), BFree (Ireland), Mickey’s LLC (US), Rachel Pauls Food (US), Gee Free LLC (US), Fody Foods (Canada), Gluten-free Prairie (US), Gluten Free Cornwall (UK), Feel Good Food

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