Asia Pacific is Projected to Account for the Faster-Growing in Textured Vegetable Protein Market by 2025

The Textured Vegetable Protein Market is estimated to be valued at USD 1.1 billion in 2020 and is projected to reach USD 1.5 billion by 2025, recording a CAGR of 6.2%, in terms of value. The growing demand for meat alternatives, as well as the increase in health awareness among consumers, are propelling the demand for textured vegetable protein. With the advancement of new technologies and innovative experiments in the food and beverage sector, the usage of textured vegetable protein has been dominant in the North American market, due to rise in vegan and flexitarian population, whereas the Asia Pacific region is growing fastest owing to new technologies and increase in the export of food and beverages.

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The North American region is the largest in the textured vegetable protein market during the forecast period.

The textured vegetable protein market is driven by the rise in the detrimental effects of conventional meat production and health concerns among consumers. This has increased the demand for meat alternatives and advancements in the research & development activities to substitute traditional meat products. The North American textured vegetable protein market is led by its various applications with respect to sustainability. 

Advancements in ingredient development have helped improve the adaptability of textured proteins for a wide range of food applications and are estimated to drive growth in the region. The North American region is the largest market for textured vegetable protein, owing to the development of novel and superior quality meat alternatives, developed technologies, and higher consumer adaption to meat alternatives. The increase in processed and convenience food production and innovations in segments such as meat alternatives and cereals & snacks drives the demand for textured vegetable protein in the North American region.

‘Asia Pacific is projected to account for the faster-growing market with CAGR of 7.8% during the forecast period’

The textured vegetable protein market in this region is estimated to witness robust growth propelled by the economic developments of countries such as China, India, Japan, and Australia. The shift of industrialization and investments in Asia Pacific regions has grown substantially over the past decade, especially in China, which contributes to rapid economic growth. 


Therefore, several key market players in the region such as Wilmar International (Singapore), Fuji Oil Co. (Japan), Sun NutraFoods (India), Shandong Yuxin Soybean Protein (China), and Crown Soya Protein Group (China) have been emphasizing on developments to provide a large product portfolio in textured vegetable protein. The region also hosts a strong agricultural production base, which is a key factor in the production of vegetable-sourced protein.

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