Cost-effectiveness of Plant Protein to Drive the Growth of Oryzenin Market

The oryzenin market stood at USD 79.36 million in 2015; it is projected to grow at a CAGR of 14.5% from 2016, to reach USD 198.25 million by 2022. The market is driven by factors such as the increasing demand for rice protein due to its functional properties, growth in consumption of plant protein, cost-effectiveness of plant protein as compared to animal protein, and the increasing awareness among consumers towards the importance of protein.

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The oryzenin market was led by sports & energy nutrition, followed by beverages, in 2015. Sports & energy nutrition was the leading segment, owing to the increase in the consumption of sports & energy drinks due to the trend of healthy living among consumers. The application of oryzenin in sports & energy nutrition is attributed to its high amino acid profile and branched chain amino acids (BCAAs), which are essential for athletes and bodybuilders for muscle recovery. Oryzenin increased lean body mass skeletal muscle hypertrophy, power, and strength similar to whey protein. This segment has potential for growth in the near future, with increasing application of oryzenin as a nutrition enhancer in food products.

The major restraints in the oryzenin market are the low consumer awareness about oryzenin proteins and limited R&D activity, with the market for oryzenin being in the nascent stage of development. The global oryzenin market is highly fragmented, with a few multinational companies accounting for a majority share and the rest operating in an unorganized market. The oryzenin market in developed countries is projected to witness a huge growth in demand with the increasing awareness toward plant protein and growing product availability and applications.



Key participants in the oryzenin market are manufacturers, oryzenin manufacturers, distributors & suppliers, associations and industry bodies, and end users. The key players profiled include Axiom Foods, Inc. (US), AIDP Inc. (US), RiceBran Technologies (US), Kerry Group plc (Ireland), and BENEO GmbH (Germany). The other players of the oryzenin market are Ribus, Inc. (US), Green Labs LLC (US), Golden Grain Group Limited (China), Shaanxi Fuheng (FH) Biotechnology Co., Ltd. (China), and Bioway (Xi’an) Organic Ingredients Co., Ltd. (China).


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