Flavor Enhancers: Increasing Popularity of Convenience Food & Beverage Products Driving the Market Growth

The flavor enhancers market, in terms of value, is projected to reach around USD 8.18 Billion by 2022, at a CAGR of 5.6% from 2017 to 2022. The market has been segmented on the basis of type, source, form, application, and region.

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Increasing demand for convenience food & beverage products and rise in consumption of monosodium glutamate are the major driving factors of this market.

The market for  flavor enhancers in Asia-Pacific was the largest in 2016, and it is projected to grow at the highest CAGR during the forecast period. The major driver for the growth of the market in the region is due to the growth of the food & beverage industry in emerging economies such as India and China.

Stringent regulations and international quality standards for flavor enhancers is the major factor restraining the flavor enhancers market. For instance, the assessment of flavor enhancers is done for safety purpose before using them in food. These enhancers are strictly reviewed, and in the case of non-adherence, actions can be enforced by the regulatory bodies. The European Union (EU) Legislation requires the flavor enhancers to be labeled with an E-number. These E-numbers should pass the safety test and must be approved by the regulatory body. According to the USDA FSIS (Food Safety & Inspection Service) regulation, animal or vegetable proteins must be specifically identified on the label in the list of ingredients, and the source of the protein also must be disclosed. This poses as a restraint for the market growth.

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The key players in the flavor enhancers market include Cargill (U.S.), Tate & Lyle PLC (U.K.), Associated British Foods plc (U.S.), Corbion N.V. (Netherlands), Sensient Technologies (U.S.) among others. The maximum value addition of a product in the global flavor enhancers industry is observed in the stage of manufacturing. 

The key companies that offer flavor enhancers mainly invest in new product developments and expansions. Companies formulate new sales strategies to establish their innovative products in the market. These companies highlight product specifications and certifications from food safety authorities while promoting their bread improver products. Value addition in the distribution and sales stage varies with key players, addressable markets, manufacturing units, and end consumers.

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