Increased diagnosis of celiac disease and food allergies to Drive the Gluten-free Products Market

The Gluten-Free Products Market Is Projected To Account for USD 6.5 Billion By 2023 Changing lifestyles of consumers and growing awareness about the celiac disease have led to a surge in demand for FDA-certified health-enriching products. An increasing number of health conditions such as high cholesterol levels, obesity, and low energy levels have encouraged retailers to allocate products that align with the health requirements of consumers. To cater to the increasing demand for fat-free products, manufacturers focus on utilizing gluten-free ingredients in their products. According to MarketsandMarkets, the gluten-free products market is projected to account for a value of USD 6.5 billion by 2023, recording a CAGR of 7.6%.

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The market, based on type, has been segmented into bakery products, snacks & RTE products, pizzas & pastas, condiments & dressings, and others. The market for bakery products is estimated to dominate in 2018, while the snacks & RTE products segment is projected to be the fastest-growing during the forecast period. Companies have identified that gluten-intolerant consumers due to their busy lifestyles and increased snacking requirements require quality snacks & RTE products. This has encouraged manufacturers to venture into the gluten-free snacks & RTE products category.


The gluten-free products market, by distributional channel, has been segmented into conventional stores, specialty stores, and drugstores & pharmacies. The conventional stores segment is estimated to dominate the market in 2018 and is projected to grow at the highest CAGR by 2023. As these stores are easily accessible, consumers find it an economical alternative. The different types of conventional stores considered for the study include grocery stores, mass merchandisers, warehouse clubs, and online retailers.

The various contributors involved in the supply chain of the gluten-free products market include gluten-free product distributors & suppliers, R&D institutes, and gluten-free product manufacturing companies such as The Kraft Heinz Company (US), The Hain Celestial Group, Inc. (US), Pinnacle Foods Inc. (US), General Mills, Inc. (US), and Kellogg Company (US). Other contributors included retailers and government bodies & regulatory associations, such as the Food Standards Australia New Zealand (FSANZ), the Food and Drug Administration (FDA), and the European Food Safety Authority (EFSA).

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